档案机构短视频平台运营现状与优化策略研究——以抖音号为例

Research on the operation status and optimization strategy of short video platform of archives institution--Taking the TikTok as an Example

新媒体时代,越来越多的档案机构尝试利用短视频平台开展宣传与服务创新。然而在对现阶段档案机构抖音账号运营状况调研中发现,我国档案机构对短视频平台的利用仍处于探索初期,显露出来较多问题亟待解决。针对这些问题,提出建立有效的宣发团队与机制、加强短视频质量建设、建立多方合作关系等三方面优化策略与建议,以期为推动新形势下的档案宣传与服务工作提供参考。

In the era of new media,more and more archives institutions attempt to use short video platforms to carry out their propaganda and service innovation.Through the investigation of operation status of archives institutions in Tik Tok at present stage,it is found that the application of short video platforms by archives institutions in China is still in the early stage of exploration,and many problems need to be solved urgently.In order to provide reference for promoting archives propaganda and service under the new situation,this paper puts forward three optimization strategies and suggestions:establishing effective propaganda team and mechanism,strengthening the quality construction of short video,and establishing multi-party cooperation relationship.