基于构建信息结构的导视系统色彩规划研究

Research on Color Planning of the Wayfinding System based on Constructing Information Structure

色彩作为导视系统中重要的视觉元素,具有较好的识别性与传达性。文章通过分析导视系统中色彩使用的现状和问题,揭示了导视系统色彩规划的重要性与必要性。基于色彩学的相关理论知识,文章从色彩的心理感受与符号学意义、导视色彩的系统性以及导视色彩与空间环境色彩的关系这三个角度出发,通过对导视色彩的合理规划构建完整、高效的信息传达系统,为提高导视系统的信息传递效率提供了有效的设计方法。

As an important visual element in the wayfinding system,color has good recognition and communication.By analyzing the current situation and problems of the use of color in the wayfinding system,this paper reveals the importance and necessity of color planning in the wayfinding system.Based on the relevant theoretical knowledge of chromatics,the paper from the three perspectives of the psychological feeling and semiotic significance of color,the systematicness of guiding color,and the relationship between guiding color and spatial environment color,through the reasonable planning of the wayfinding system to build a complete and efficient information transmission system,which provides an effective design method for improving the information transmission efficiency of the wayfinding system.