乡村振兴背景下黑龙江省电商扶贫策略研究

Research on E-commerce Poverty Alleviation Strategy in Heilongjiang Province Under the Background of Rural Revitalization

电商扶贫是促进贫困地区发展并最终摆脱贫困的一种创新型扶贫手段。黑龙江省作为中国最北的农业大省,一方面存在一定程度的农村贫困问题,另一方面又具有生态环境良好、绿色农产品资源丰富的优势,因此十分适合运用电商手段助力精准扶贫和精准脱贫。以黑龙江省为研究对象,通过全面梳理和系统性分析黑龙江省农村电商扶贫现状,发现电商扶贫中存在农民从业人员“等靠要”思想严重、电商产业缺乏领军人物、农产品标准化程度低和基础设施相对不足等问题,并有针对性的提出提高贫困户电商脱贫意识、培养农村电商领军人才、建立本土农产品电商知名品牌和完善基础设施等对策建议,为黑龙江省进一步发展农村电商扶贫提供新的思路与方向。

E-commerce poverty alleviation is an innovative poverty alleviation method which can promotes the development of impoverished areas.As the northernmost agricultural province in China,Heilongjiang Province,on the one hand,has a certain degree of rural poverty,on the other hand,the advantages of a good ecological environment and abundant resources of green agricultural products.Therefore,it is very suitable for implementing targeted poverty alleviation through E-commerce.Through a comprehensive and systematic analysis of the current situation of rural E-commerce poverty alleviation in Heilongjiang Province,it is found that there are some problems such as the“relying on others”thinking of farmers,the lack of leading talents in the E-commerce industry,the low degree of standardization of agricultural products and the relative lack of infrastructure.The study puts forward some suggestions such as improving the awareness of poor households in E-commerce poverty alleviation,cultivating leading talents in rural E-commerce,establishing well-known brands of local agricultural products and improving infrastructure for the further development of E-commerce poverty alleviation in Heilongjiang Province.