试论媒体融合背景下的互动数字绘本设计策略

Research on the Design Strategy of Interactive Digital Picture Bookunder the Background of Media Convergence

随着新媒体技术的发展,人们的阅读载体逐渐从传统纸质媒体向手机、平板电脑等移动终端转移,人们的阅读方式也从纸本阅读向数字阅读转变。在媒体融合的大背景下,互动数字绘本越来越受到读者青睐。创作者可以从互动提示、文字与声音、情境故事、数字视觉、移动增强现实等方面,对互动数字绘本进行科学合理的设计。

With the rapid development of new media technology,people’s reading form is gradually transferred from traditional paper media to mobile terminal devices such as mobile phones and tablets,and people’s reading style is also changing from paper reading to digital reading.Under the background of media convergence,it is an inevitable trend for readers to lead the development of paper picture books to interactive digital picture books.Designers can have practical and scientific design of interactive digital picture book from the aspects such as interactive clues,animation and sound,situational stories,digital vision and mobile angement reality.