甘肃红色旅行研学产品IP形象的三维打印设计策略

Design Strategy of 3D Printing of IP Image of Gansu Red Travel Research Products

结合三维打印技术发展的形势背景,将红色旅行研学产品IP形象的设计研发同这项技术灵活结合。本文主要利用这种结合方式,进行相应沟通策略的研究。将集体式渐进陪伴设计策略与AHP层次分析辅助评价策略引入到具体的设计活动中,同三维打印技术的应用进行结合。借此将消费者作为设计沟通主体,设计师渐进式陪伴,共同完成研学产品IP形象的三维化开发。借助三维打印技术,强化团队沟通,缩短开发周期。从而构建一套符合市场发展规律的研学产品IP形象设计可行性沟通模式。

Combined with the background of the development of 3D printing technology,the design and development of the IP image of Red Travel Research Products are flexibly combined with this technology.This paper mainly uses this combination method to study the corresponding communication strategy.The integrated progressive companion design strategy and AHP auxiliary evaluation strategy are introduced into the specific design activities and combined with the application of 3D printing technology.In this way,consumers will be regarded as the main body of design communication,and designers will gradually accompany them to jointly complete the 3D development of IP image of research products.With the help of 3D printing technology,strengthen team communication and shorten the development cycle.So as to build a set of research product IP image design in line with the law of market development of the feasibility of communication mode.