“互联网+三农”背景下农产品营销模式的创新与发展

Innovation and Development of Marketing Mode of Agricultural Products under the Background of"Internet Plus Three Rural"

“互联网+三农”是以互联网和现代化通信技术手段为发展平台及媒介,其为农产品市场营销模式的创新与发展带来了全新机遇。本文基于“互联网+三农”背景下农产品营销环境的新变化,分析了“互联网+三农”背景下农产品营销模式创新的必要性以及面临的困境,提出了“互联网+三农”背景下农产品营销模式的创新与发展对策。

"Internet plus agriculture,rural areas and farmers"is a platform and media based on the Internet and modern communication technology.It brings new opportunities for the innovation and development of agricultural products marketing mode.Based on Internet plus Internet plus three rural issues,the paper analyzes the necessity and difficulties of agricultural product marketing mode innovation under the background of"Internet plus three rural",and puts forward the innovation and Development Countermeasures of agricultural product marketing mode under the background of"Internet plus three rural".