3D打印医疗植入物定价策略影响因素研究

Research on Influencing Factors of 3D Printing Medical Implant Pricing Strategy

3D打印技术以个性化建模设计,定制化选材制造的优势在医疗植入物应用领域展现出巨大的研究潜力和商业价值。然而,受制于材料、设备和技术等因素,3D打印医疗植入物在价格上一直表现出较大的局限性。利用层次分析法(AHP法)构建并分析3D打印医疗植入物定价策略的SWOT因素分析模型,发现定价策略的制定应更多的关注自身劣势及面对的威胁。进而从3D打印医疗植入物的定制特征,成本变动分析、追溯成本预估,消费者效用感知和医生主观偏好五个角度提出针对性的对策建议。

With the advantages of personalized modeling design and customized material selection and manufacturing,3D printing technology has shown great research potential and commercial value in the application field of medical implants.However,due to the limitations of materials,equipment,technology and other factors,3D printing medical implants show great limitations in price.Using analytic hierarchy process(AHP)to build and analyze the SWOT factor analysis model of 3D printing medical implant pricing strategy,we found that the formulation of pricing strategy should pay more attention to its own weaknesses and threats.Then,from the five aspects of customized characteristics of 3D printing medical implants,cost change analysis,retrospective cost estimation,consumer's utility perception and doctor's subjective preference,this paper puts forward corresponding countermeasures and suggestions.