互斥与流动:国内嘻哈歌手媒介形象的自我建构

Mutual Exclusion and Flow:The Media Image Self-construction of Domestic Hip-Hop Singers

嘻哈文化在国内饱受争议。公众对嘻哈歌手的认知大多停留在大众媒体新闻报道所建构的形象层面,对嘻哈歌手如何看待和表述自身知之甚少。基于此,以媒介实践的路径,收集嘻哈歌手的微博、抖音和歌词作为研究样本,运用内容分析方法探究嘻哈歌手的媒介形象自我建构,可以发现,在嘻哈歌手的日常化媒介实践中建构出了理想型自我、神秘型自我、本真型自我和悖反型自我四类主要媒介形象,呈现出断裂、矛盾、混杂的非同一性自我媒介形象。媒介化平台、商业资本逻辑、大众媒介和主流意识形态对嘻哈歌手媒介形象的期待和操控,以及嘻哈歌手游走在这些力量之间,既内化又排斥,既利用又怀疑的媒介实践,最终让嘻哈歌手自身建构的媒介形象充满了互斥性和流动性。

In China,Hip-hop culture has been a highly controversial topic.The public’s cognition of hip-hop singers mostly remains at the image level constructed through mass media news reports,and little has been known about hip-hop singers’self-recognition and self-evaluation.In view of this,the paper takes the approach of media practice to collect the text content from Sina Microblog,Tik Tok and lyrics of hip-hop singers as research samples,and analyzes the media image self-construction of domestic hip-hop singers through content analysis.After the investigation,the study finds that in the daily media practice of hip-hop singers,four main media images have been built up,namely,the ideal self,mysterious self,authentic self and contradictory self.These four main images have presented a fractured,contradictory,and mixed non-identical self.The expectations and manipulations of media platforms,commercial capitals,mass media and mainstream ideology for the media images of hip-hop singers,as well as hip-hop singers’media practices that are both internalized and exclusive,both utilized and suspicious,lead to the mutual exclusion and flows of the media image self-construction of the hip-hop signers.