道闸广告的“了然”设计研究

RESEARCH ON THE“CLEAR”DESIGN OF THE BARRIER ADVERTISEMENT

通过对道闸广告的“了然”设计研究,改善道闸广告现有不足,打造出重点突出、条理分明、内容清晰、主题明确的道闸广告,提高受众的信息接收度,从而提升道闸广告的宣传效果。利用文献研究和案例分析的方法,把握道闸广告的现状分析,总结出道闸广告在视觉设计层面存在的问题,针对问题提出造型异形化、设计整体化的解决方法。并通过设计实践的方法,验证其可行性与合理性。道闸广告的“了然”设计研究,能够提高受众的信息接收度,从而促进广告宣传效果的提高,为道闸广告发展提供更多有价值的参考。

Through the"clear"design and research of the barriers advertisements,the existing deficiencies of barriers advertisements are improved,and barriers advertisements with prominent focus,clear structure,clear content,and clear themes are created to improve the audience's information acceptance,thereby enhancing barriers Advertising effect.Using the methods of literature research and case analysis,grasp the analysis of the current situation of the barriers advertising,summarize the problems existing in the visual design of the barriers advertising,and propose solutions to the problems in the form of profiled and integrated design.And through design practice methods,verify its feasibility and rationality.The"clear"design research of the barriers advertising can improve the audience's information acceptance,thereby promoting the improvement of the advertising effect,and providing more valuable references for the development of barriers advertising.