基于村落传统地域文化发展的农文旅融合设计

THE INTEGRATION DESIGN OF AGRICULTURE,CULTURE AND TOURISM BASED ON THE VILLAGE TRADITION

以活化地域特色为研究方向,寻求地域特色及大众生活相互融合方法。以浙江省芝堰村为例,从地域特色中提取文化元素与当地产业相结合,形成极具地方特色的乡村旅游发展模式,并将成果以农文旅融合的方式进行设计和落地。以芝堰村为例进行的实践帮助乡村获得了一定效益。要解决痛点,需要针对乡村旅游发展模式进行不断创新,但任务过程道阻且长。文章进行的实践可以为后续基于乡村背景进行的设计提供范例和参考价值。

To study the method of activating regional characteristics and integrating regional characteristics into people's life.Taking Zhiyan Village of Zhejiang Province as an example,the cultural elements extracted from regional characteristics were combined with local industries to form a rural tourism development model with strong local characteristics,and the results were designed and implemented in the way of integrating agriculture,culture and tourism.Taking Zhiyan village as an example,the practice helped the village to obtain certain benefits.In order to solve the pain points,we should make efforts to innovate the rural tourism development model,but it is a long and arduous process.The practice carried out in this paper can provide examples and reference value for the subsequent design based on the rural background.