全域旅游视域下体育旅游产业发展模式建构

Construction of Sports Tourism Industry Development Model from the Perspective of All-Area-Advancing Tourism

采用文献资料、对比分析等方法,基于全域旅游发展理念,建构“龙头景区带动型”“特色资源驱动型”“全域景区发展型”“城市全域辐射型”与“产业深度融合型”五种体育旅游产业发展模式。提出建构的核心策略:强化品牌意识、放大品牌价值效应,注重辐射能力、加强多规合一设计;关注市场供需、注重地域特色挖掘,开发资源文化、侧重文化资源利用;创新产业项目、助推景点线面衔接,丰富产品样态、实施区域产业联动;实施城乡互融、关注城乡差异发展,实施城城共建、促使城城发展协同;明确产业生态、树立生态产业理念,区分产业形态、落实产业融合深度。

By using the methods of literature review,comparative analysis,based on the concept of all-area-advancing tourism,the fi ve models have been constructed for the development of the sports tourism industry as follows:the leading scenic spot-driven type,the characteristic resource-driven type,the regional scenic spots development-oriented type,the urban regional radiation-oriented,and the industrial in-depth integration type.This paper proposed the core strategy of construction:We should strengthen brand awareness,amplify the eff ect of brand value,attach importance to radiation ability,and strengthen the integrated design of multiple plans.We should pay attention to market supply and demand,focus on the exploration of regional characteristics,develop resource culture,and lay emphasis on the utilization of cultural resources.We should innovate industrial projects,boost the line and surface connection of scenic spots,enrich product forms,and implement regional industrial linkages.We need to implement urban-rural integration,pay attention to the diff erential development of urban and rural areas,promote joint development and coordinated development between cities and cities.We should clarify the industrial ecology,establish the concept of ecological industry,distinguish the industrial forms,and implement the depth of industrial integration.