2022年冬奥会视域下我国冰球产业发展研究

Development of China's Ice Hockey Industry Under the 2022 Winter Olympics

运用文献资料法、实地调查法和逻辑分析法等,对2022年冬奥会背景下我国冰球产业发展的现状、面临困境与对策进行研究。我国冰球产业发展现状:场馆投资大、运营费用高,数量增长较快;竞赛表演活动日渐丰富,赛事体系逐步完善;培训业初步建立,具有相对稳定的客源;装备行业刚起步,高档器材仍以进口为主。面临产业整体发展缓慢、市场化教育与培训的规模及质量有待提升、产业链不健全、产业品牌知名度低等困境。发展对策:加强顶层设计,形成创新机制;以赛事改革为杠杆,扎实推进“北冰南展西扩东进”;聚焦两大需求,完善产业链条;制造业要注重品质,提升品牌知名度;合理布局,实现可持续发展。

By using the methods of literature review,fi eld investigation and logical analysis,this paper studied the development status,diffi culty and countermeasures of China's ice hockey industry under the 2022 Winter Olympics.The paper shows development status of China's ice hockey industry as follows:large investment,high operating costs and rapid growth in the number of stadiums.The competition performance activities are becoming more and more abundant,and the competition system is gradually improved.The training industry has been initially established with a relatively stable source of customers.Equipment industry just started,high-grade equipment is still mainly imported.The ice hockey industry is faced with difficulties such as slow overall development of the industry,low scale and quality of market-oriented education and training need to be improved,imperfect industry chain,and weak industrial brand awareness.The development countermeasures proposed in this paper are as follows:We should strengthen the top-level design,form an innovation mechanism,and use the competition reform as a lever to steadily advance the"North ice expands to the South,West and East".We should focus on the two major needs and improve the industrial chain.The manufacturing industry should pay attention to quality,enhance brand awareness,rationable layout,and achieve sustainable development.