强化饲料品牌形象 促进产业扶贫

Strengthen the image of feed brand and promote poverty alleviation by industry

产业发展是全面助力脱贫攻坚工作的根本之策,也是解决贫困地区就业问题、经济发展问题,保障脱贫成果可持续性的根本动力。从脱贫攻坚工作积累的宝贵经验来看,产业发展必须因地制宜,结合当地的资源优势、农业优势和地域特点,充分挖掘和利用好现有资源,强化品牌化建设,走高质量发展之路。我国饲料企业多以中小型民营企业为主,且大部分企业位于农村地区,扶持和发展饲料企业对当地经济发展有重要意义。当前,产业发展和精准扶贫相结合,要走特色化发展之路,提升品牌培育和建设力度,品牌形象是关键所在。本文以饲料企业为研究对象,对品牌形象与产业扶贫之间的相互关系进行论述,并找出当前饲料企业形成品牌存在的问题,依次提出强化饲料品牌形象,促进产业扶贫的对策,为我国脱贫攻坚和饲料行业长远发展提供建议和参考。

Industrial development is the fundamental policy for comprehensively assisting poverty alleviation work,and it is also the fundamental driving force for solving the employment and economic development problems in povertystricken areas and ensuring the sustainability of poverty alleviation results.Judging from the valuable experience accumulated in poverty alleviation work,industrial development must adapt to local conditions,combine local resource advantages,agricultural advantages and regional characteristics,fully tap and utilize existing resources,strengthen brand building,and take the road of high-quality development.my country’s feed companies are mostly small and medium-sized private enterprises,and most of them are located in rural areas.Supporting and developing feed companies is of great significance to the local economic development.At present,the combination of industrial development and targeted poverty alleviation must take the road of distinctive development and enhance brand cultivation and construction.Brand image is the key.This article takes feed companies as the research object,discusses the relationship between brand image and industrial poverty alleviation,and finds out the existing problems in the formation of current feed companies’brands,and then proposes countermeasures to strengthen feed brand image and promote poverty alleviation in industry,so as to alleviate poverty in our country.Provide suggestions and references for tackling tough problems and long-term development of the feed industry.