基于格式塔心理学的轿车前脸造型设计研究

RESEARCH ON CAR FRONT FACE MODELING DESIGN BASED ON THE GESTALT PSYCHOLOGY

让轿车前脸造型的组成要素之间联系更加紧密,成为一个整体,达到轿车前脸造型视觉完形的目的。从视知觉角度,以格式塔心理学及其发展理论作为研究基础,以大众朗逸轿车作为设计案例,通过图形与背景的关系以及其他的视知觉组织原则,从整体到局部逐步分析轿车前脸造型组成要素之间的相互联系。总结得出轿车前脸的格式塔规律并结合具体的轿车造型设计实践。格式塔心理学可以很好地应用于轿车前脸的造型设计中,使得轿车前脸的造型设计更符合用户的审美,从而强化轿车品牌的视觉识别性。

Let the components of the front face of the car modeling more closely,become a whole,to achieve the goal of the front face of the car modeling visual gestalt.From the perspective of visual perception,based on the theory of gestalt psychology and its development,taking the volkswagen LAVIDA car as a design case,through the relationship between the figure and the background and other principles of visual perception organization,the relationship between the components of the car's front face modeling is analyzed from the whole to the part.The gestalt law of the front face of the car is summed up and combined with the specific car modeling design practice.Gestalt psychology can be well applied to the styling design of the front face of the car,making the styling design of the front face of the car more in line with the user's aesthetic,thus enhancing the visual identity of the car brand.