智媒时代新媒体副刊的出路在哪里?——以封面新闻人文副刊为例

Where Is the Way out for the New Media Supplement in the Intelligence Medium Era:A Case Study from the Humanity News Supplement of a Cover

5G技术的飞速发展,让媒体融合进入了智媒时代。报纸继续式微,使得副刊“拯救报纸”的希望越发渺茫。副刊向新媒体阵地转移,或许是适应阅读变革语境下留住读者的一条新路径。但是,新媒体副刊如果仍按报纸思维去做,将会继续导致读者的流失。那么,新媒体副刊的出路在哪里?该怎么做?未来的发展趋势将是怎样的?近年来,智媒体封面新闻的人文副刊对新媒体副刊进行了诸多有益的实践探索,意图为新媒体副刊的未来发展方向提供一些思路和建议。

With the rapid development of 5G technology,medium convergence has entered the era of intelligence medium.Newspaper continues to decline,making the hope of“supplement saving the paper”even less likely.The shift of supplement to new medium may be a new way to retain readers in the context of reading reform.However,the new medium supplement will continue to lead to the loss of readers if it continues to think like a newspaper.Then,where is the way out for the new medium supplement? What should be done? What are the trends in the future?In recent years,the humanity supplement of intelligent medium cover news has carried out a lot of useful practice and exploration on the new medium supplement,aiming to provide some ideas and suggestions for the future development direction of the new medium supplement.