摘要
孔子学院作为中华文化海外传播和国家形象海外建构的一个重要"端口",不仅成为媒体关注的焦点,还成为诸多研究和讨论的样本。文章通过与德国纽伦堡-埃尔兰根孔子学院中方院长李锷的对谈与反思,深化了对孔子学院角色功能的理解以及不同文化土壤中孔子学院的在地化发展的模式与思路,对中华文化如何在异域文化中传播有了进一步的思路廓清。特别是通过对孔子学院内部建设与外部形象构建深入探究,关联起个人经验与宏大叙事,挖掘出孔子学院在中华文化海外传播中本色和特质、根基与土壤、姿态以及流向,并概括出中华文化海外传播的"五重意象"。
As an important"port"for the overseas communication of Chinese culture and the overseas construction of national image, Confucius Institute has not only become the focus of media attention but also become a sample of many studies and discussions. Through the conversation and reflection with Li E, Chinese dean of the Confucius Institute of Nuremberg-Erlangen University in Germany, this paper deepens the understanding of the role and function of Confucius Institute and the mode and thinking of the local development of Confucius Institute in different culture. There is a further clarification of how the grand narrative of cross-cultural communication takes root in foreign cultures. In particular, through an in-depth exploration of the internal construction and external image construction of Confucius Institute, and the connection between personal experience and grand narrative, this paper excavates the nature and characteristics, roots and soil, posture and flow direction of Confucius Institute in the overseas dissemination of Chinese culture and generalizes the"five images".
作者
王鑫
李锷
WANG Xin;LI E(School of Journalism and Communication,Liaoning University,Shenyang 110136,China;Confucius Institute of Nuremberg-Erlangen University in Germany,Nuremberg 90409,Germany)
出处
《辽宁大学学报(哲学社会科学版)》
2021年第3期112-117,F0003,共7页
Journal of Liaoning University(Philosophy and Social Sciences Edition)
基金
2016年国家社科基金项目“BBC中国题材纪录片与中华文化对外传播话语体系研究(2000-2015)”(16BXW037)。
关键词
孔子学院
中华文化
海外传播
五重意象
Confucius Institute
Chinese culture
overseas communication
five images