新时代高校大学生网络传播行为正向引导对策研究

新媒体时代通过改变传播媒介的方式,将权威媒体转向自媒体,击碎了传统网络意识形态传播中将控制渠道作为唯一传播手段的固定思维模式,在传播环境快速变革的新时代,高校大学生网络思维呈现出“去中心化与媒体失焦”“标题化与自媒体传播”“注意力缺失与碎片化思维”等特点,如何利用新媒体把握高校大学生网络思维特点并对其传播行为进行正向引导,成为当前思想政治教育领域急需探讨的重要课题。

In the new media era,the authoritative media has been turned to we media by changing the way of media.It has shattered the fixed thinking mode of traditional network ideology communication,which regards control channel as the only means of communication.In the new era of rapid changes in the communication environment,network thinking of college students presents the characteristics of"de-centralization and media out of focus","heading and We Media communication","attention deficit and fragmented thinking"and so on.It has become an important topic that needs to be discussed urgently in the field of ideological and political education on how to use new media to grasp the characteristics of network thinking and guide their communication behavior.