文旅互动下的传统产业集聚区创新与转型路径研究

Research on the Path of Innovation and Transformation for Traditional Industry Cluster under the Interaction of Culture and Tourism

传统产业集聚区承载着区域传统产业承续发展及剩余劳动力就业等问题。在国家大力实施乡村振兴战略契机下,提出将村镇地区传统产业集聚区在文旅互动模式下转型升级,挖掘传统产业中的文化与旅游体验触媒,将其激活、延伸与变现,探寻其创新发展路径。本文以湖南平江县长寿酱干小镇为实证,通过保护、传承与创新传统产业文化遗产,完善产业体系,丰富产业结构,形成文旅语境空间,找寻适宜传统产业集聚区持续发展的优化策略。

There exist many basic issues for traditional industry clusters, such as the continuous development of traditional industries and the employment of surplus labor in those regions. Under the circumstances of vigorously implementing the Rural Revitalization Strategy, it is proposed to transform and upgrade the traditional industry clusters in rural areas under the cultural and tourism interactive model, explore the catalysts between culture of traditional industries and the tourism experience and activate, extend and realize them to explore the path for innovative development of traditional industry clusters. Taking Changshou Dried Preserved Bean Curd Town in Pingjiang County, Hunan Province as an example, it is recommended to improve the industrial system, enrich the industrial structure, and create an environment for cultural tourism context and look for suitable strategies for the sustainable development and optimization of traditional industrial clusters through the protection, inheritance and innovation of cultural heritage of traditional industries.