浙江丝绸文化与旅游融合发展创新路径探索

Exploration of the innovation path for Zhejiang silk culture and tourism integrated development

加强丝绸文化的传承与发展不仅有利于丝绸产业的发展,更有利于提升民族文化的自尊心和自豪感。文章通过介绍浙江丝绸文化的起源、特色,并结合浙江省旅游文化产业的发展现状,提出了加强基地建设、打造丝绸品牌、融合旅游元素和强化人才培育等文化与旅游产业融合发展路径,来提升浙江丝绸产业效益、激活旅游产品活力,为浙江丝绸文化的传承发展做参考。

Strengthening the inheritance and development of silk culture is not only conducive to developing the silk industry but also beneficial to enhancing the self-esteem and pride of national culture.Through the introduction of the origin and characteristics of Zhejiang silk culture,according to the development status of Zhejiang tourism culture industry,this paper proposes the paths for culture and tourism industry integrated development,such as strengthening base construction,establishing silk brand,integrating tourism elements and intensifying talent cultivation,in order to enhance the benefits of Zhejiang silk industry and activate the vitality of tourism products.It is expected to provide a reference for the inheritance and development of Zhejiang silk culture.