行为经济学对公共卫生应急管理的启示

Implications of Behavioral Economics for Public Health Emergency Management

文章基于行为经济学的理论基础——双系统理论,揭示了公众在防范突发公共卫生事件时易产生的错误观念和危害健康行为的原因,思考了政策制定者和执行者如何利用双系统理论制定政策和干预措施,有效地引导了公众在突发公共卫生事件中做出科学的防控决策与理性行为。

Based on the dual-system theory,the theoretical basis of behavioral economics,it reveals the reasons why the public is prone to misconceptions and health-endangering behaviors when preventing public health emergencies,considers how policy makers and implementers formulate policies and interventions using the two-system theory,so as to guide the public to make scientific prevention and control decisions and rational behavior in public health emergencies more effectively.