消费者对女装廓形需求市场调研

Consumer Demand for Women’s Clothing Profile Market Research

随着人们生活质量的改善,人们对美的理解有着不同的观点,理想化的体型总与现实存在一定的差距,因此,在现实体型与理想体型不能达到一致的情况下,可通过选择不同的服装廓形弥补体型的所带来的不足。除服装的颜色、纹理、材料等因素外,服装的廓形也是消费者选择购买服装的重要参考因素。多数学者针对服装的款式、面料等研究市场上女装的市场需求,而通过消费者体型研究市场上女装服装廓型的需求较少。本文采用文献研究法、问卷调查法等方法,研究消费者根据自身体型如何选择服装廓形。期望该论文能为女装廓形的市场需求提供一定的理论依据。

With the improvement of people’s quality of life, people have different views on the understanding of beauty, the idealized body size and the reality there is a certain gap, therefore, in the real body size and the ideal body type can not achieve the same situation, can be selected different clothing profile to make up for the lack of body shape. In addition to clothing color, texture, material and other factors, clothing profile is also an important reference factor for consumers to choose to buy clothing. Most scholars for clothing styles, fabrics and other research market demand for women’s clothing, and through consumer body type research on the market women’s clothing profile demand is less. In this paper,the literature research method, questionnaire method and other methods, to study consumers according to the self-body shape to choose clothing profile. It is hoped that this paper can provide some theoretical basis for the market demand of women’s dress profile.