浅析“爱安吉”融媒体移动新闻客户端如何增强黏性

Analysis on How to Increase The Stickiness of"Love Anji"Integrated Media Application

当前县级融媒体中心已从机构重组、平台搭建的基础建设阶段迈入服务拓展、社会治理的迭代升级阶段,建强用好本地融媒体移动新闻客户端,提升黏性,是县级融媒体中心一直在探索的主要话题。安吉广播电视台自主研发"爱安吉"融媒体移动新闻客户端,在增强黏性的发展道路上,扎根县域、深耕基层,积极探索,走在了全国的前列,介绍安吉广播电视台媒体智慧化融合改革经验,为县级融媒体建设提供地方实践经验。

At present,the county-level integrated media center has moved from the infrastructure stage of organization restructuring and platform building to the iterative upgrading stage of service expansion and social governance.We have been exploring how to make good use of the mobile news client of local financial media to improve its stickability.Anji Radio and Television Station has done independent research and development of radio and television“Love Anji”melting mobile client,news media in enhancing viscosity on the road of development,county,deep rooted at the grass roots level,actively explore,has been walking in the forefront of the country.This paper introduces the experience of Anji Radio and TV Station's media intelligent integration reform to provide local practical experience for the construction of county-level integrated media.