集“福”字游戏在新昌互动电视平台应用的技术探讨

Discussion on the Technical of the Application of Collecting“Fu”Game in the Interactive TV Platform of Xinchang

随着互动机顶盒的普及和市场竞争加剧,互动电视平台的产品创新与技术创新对广电运营商互动电视用户的保有与拓展显得尤为重要。通过在互动电视平台引入集"福"字的游戏应用,进一步增强互动电视的趣味性,并有效地激发和提升互动用户的活跃度。通过对集"福"字游戏在互动电视平台的业务逻辑、系统架构、管理系统用户权限等进行了介绍,并结合新昌本地屏实践对相关配套资源进行了分析与探讨,为各地广电运营商开发本地屏创新产品提供了有益的参考。

With the popularity of the interactive set-top box and the intensification of market competition, the product innovation and technology innovation of the interactive TV platform are particularly important to the retention and expansion of the interactive TV users of the radio and television operators. By introducing the game application of collecting "Fu" in the interactive TV platform, it will be more meaningful to further enhance the fun of interactive TV and effectively stimulate and enhance the activity of interactive users. This paper introduces the business logic, system architecture and user rights of the management system of the collecting"Fu" game on the interactive TV platform, and analyzes and discusses related supporting resources based on the practice of the local screen in Xinchang, which provides a useful reference for the local TV operators to develop innovative products of the local screen.