新消费理念下乡村文创产品的设计与开发研究

Research on the Design and Development of Rural Cultural and Creative Products under the New Consumption Concept

本文对乡村文创产品设计与开发价值进行分析,主要体现在审美、经济与文化三个方面,并以府谷文化为例,对当地文创产品设计与销售现状进行调查,分析游客对文化纪念品的新消费理念,结合区域景区、农产品与非遗文化特色,挖掘具有代表性的文化元素,将其与游客需求相结合,设计和开发出一系列地方文化产品。通过加强文化品牌形象设计、新老材料融合、丰富文化衍生品等方式,与游客的新消费需求相符合,激发其购买欲望,在文创产品售卖过程中达到文化传播的目的。

This paper analyzes the design and development value of rural cultural and creative products,which is mainly reflected in the aesthetic,economic and cultural aspects.Taking Fugu culture as an example,this paper investigates the current situation of design and sales of local cultural and creative products,and analyzes tourists'new consumption ideas for cultural souvenirs,Mining representative cultural elements,combining them with the needs of tourists,design and develop a series of local cultural products.By strengthening the cultural brand image design,the integration of new and old materials,and enriching cultural derivatives,we can meet the new consumption needs of tourists,stimulate their purchase desire,and achieve the purpose of cultural communication in the process of cultural and creative products sales.