汉字构形思维在动态字体设计中的应用研究

Research on the Application of Chinese Character Configuration Thinking in Dynamic Font Design

文章以汉字构形思维为研究理论,以汉字构形思维方法和动态字体设计的深层关系为依据,对动态汉字的创意思维路径进行系统的讨论与研究。从汉字构形思维与动态字体设计的关系中衍生出动态字体设计的设计思维路径:字意、字象、字境再到字律。在借鉴汉字构形思维方法的基础上,结合动态字体的时间性、空间性、运动性、叙事性以及联觉互动性的特点,实现更加生动、准确的文字意象表达,推动动态汉字设计在内涵和形式上的进一步创新与飞跃。

This paper takes the Chinese character configuration thinking as the research theory,based on the deep relationship between Chinese character configuration thinking method and dynamic font design,this paper systematically discusses and studies the creative thinking path of dynamic Chinese characters.From the relationship between Chinese character configuration thinking and dynamic font design.The design thinking path of dynamic font design is derived:Word meaning,word image,word condition and then self-discipline.On the basis of drawing lessons from the thinking method of Chinese character configuration,combining the characteristics of timeliness,spatiality,sportiness,narration and synesthesia interaction of dynamic fonts,Realize more vivid and accurate expression of text image,promote the further innovation and leap of dynamic Chinese character design in connotation and form.