老年人药品包装的视觉设计研究

Research on the Visual Design of Drug Packaging for the Elderly

随着我国老龄人口的逐年增加、老年人生理机能的逐渐衰退,其对各类药品的需求也在不断扩大。目前市场上绝大多数药品在进行包装设计的时候,没有充分考虑到老年人的生理与心理需求,甚至有些药品包装设计还会引起老年人的负面情绪或导致忘服、错服药品等现象的发生,影响着老年人的身心健康。因此,针对老年人药品包装进行再设计是非常有必要的。文章主要从视觉设计方面着手,力求通过视觉设计,在信息传达、情感表达、审美感知等方面进一步提升老年人药品包装的视觉传达效果,同时也为该领域的研究提供一定的参考借鉴。

With the gradual increase of the elderly population in my country and the gradual decline of the physiological functions of the elderly,the demand for various drugs is also increasing.At present,most medicines on the market do not fully consider the physical and psychological needs of the elderly when designing the packaging.Even some packaging designs of medicines can cause negative emotions in the elderly or lead to the occurrence of phenomena such as forgetting to take or wrong taking drugs,Affecting the physical and mental health of the elderly.Therefore,it is very necessary to redesign the drug packaging for the elderly.This article mainly starts from the aspect of visual design,and strives to further enhance the visual communication effect of drug packaging for the elderly in the aspects of information transmission,emotional expression,and aesthetic perception through visual design,and provide a certain reference.