摘要
云锦非遗有鲜明而稳定的视觉符号,以云锦为载体进行再创作,形成独特的IP形象,可呈现在动画以及文创衍生品中,原作与再创作系列作品之间形成稳定的价值链,有助于地方非物质文化遗产的传播与可持续发展,产生较好的经济和文化效益。
Cloud Pattern Brocade intangible cultural heritage have a distinct and stable visual symbols,with Cloud Pattern Brocade to carrier and the creation of the Image assigned a unique IP,presented in cultural and creative products,showed in animation film.Creating stable between the original series and re-creation of value chain.This helps local heritage culture and sustainable development,as well as the development of economic and cultural benefits.
作者
穆弈君
Mu Yijun(College of Art&Designing,Nanjing University of Finance and Economics,Nanjing 210023,China)
基金
江苏高校哲学社会科学研究基金项目成果(项目编号2017SJB0259)。
关键词
云锦
非遗
动画
文创
Cloud Pattern Brocade
intangible cultural heritage
animation
cultural and creative