摘要
沉浸式体验模式对于国内消费者是新兴概念,近年来国内沉浸式市场爆发成长,产品层出不穷,设计与研究范围也逐步扩大。但是"沉浸"形式色彩偏重,开发模式也受国外思想限制。文章通过提炼观演者对现有产品的消费感知,对新模式进行分析,改变"为沉浸而沉浸"的设计思想,将文旅产业与沉浸演艺相结合,建立网络分享平台,并融入本土文化与人文历史,从而提升文化自信,使沉浸模式与文旅协同发展。
Immersive experience mode is an emerging concept for domestic consumers.Recently,the entire immersive market in China has exploded with products emerging constantly,and the scope of design and research is also gradually expanding.Nowadays,the"immersion"is rather formalistic,and the development-mode is limited by foreign.This paper,by refining Chinese audiences’consumption perception,analyzes the new mode,and changes the idea of"immersion for the sake of immersion".Combine the cultural tourism industry with the immersive performing arts to establish a network sharing platform integrate local culture and humanistic history into products.Enhance cultural confidence,and make the immersive mode develop in harmony with cultural tourism.
作者
谢华
徐佳雯
Xie Hua;Xu Jiawen(School of Art and Design,Wuhan University of Technology,Wuhan 430070,China)
关键词
沉浸式
体验经济
行为分析
个性化设计
文旅产品
immersive mode
immersive economy
behavior analysis
personalized design
cultural tourism products
