摘要
为了解决在博物馆数字交互展示中的信息传达有效度评估问题,文章探索以用户调研为基础的评估测量方案,提出对用户的文化认知、记忆程度以及情感理解方面进行测量评估的方法。借用心理学中的3M认知模型、加工水平理论模型以及情感化设计理论模型中的基础理论,融入社会学中的设计调查方法,考虑博物馆数字交互展示设计中的环境因素等,建立调研方法模型。提出适用于日常研究的评估方法,可用于评价用户的认知、记忆以及情感方面信息传达的有效度。
In order to solve the problem of information transmission effectiveness evaluation in Museum digital interactive display,this paper explores the evaluation and measurement scheme based on user research,and puts forward the measurement and evaluation method of user cultural cognition,memory degree and emotional understanding.Based on the basic theories of 3 M cognitive model,processing level theory model and emotional design theory model in psychology,the research method model is established by integrating the design survey method in sociology and considering the environmental factors of Museum digital interactive display design.This paper proposes an evaluation method which is suitable for daily research and can be used to evaluate the effectiveness of users’cognitive,memory and emotional information transmission.
作者
张冰妍
高颂华
Zhang Bingyan;Gao Songhua(International Design Art College of Inner Mongolia Normal University,Hohhot 010022,China)
基金
内蒙古哲学社会科学规划项目项目编号:2018NDB067。
关键词
数字交互展示
信息传达
有效度
评估方法
digital interactive display
information transmission
effectiveness
evaluation method
