为城市而设计——以天津文化旅游衍生品为例

Designed for the City:Take Tianjin Cultural Tourism Derivatives as an Example

随着旅游热度持续升高,旅游研究热度也在逐年递增,城市旅游也正在逐渐引起旅游人群的关注。文章以"为城市而设计"的角度切入,分析了城市文化旅游衍生品设计的重要意义。以天津文化旅游衍生品设计为例,深入分析了城市文化旅游衍生品以文化为出发点,以语意学设计方法传达城市精神,与游客进行语意沟通设计的意义。最后,以天津印象系列的语意学设计方法,及其与消费者和使用者的情感化沟通设计,研究得到了城市文化旅游衍生品语意学设计的思路及其意义。

Tourism heat continue to rise,tourism research heat are also increasing year by year,the city tourism is gradually aroused the concern of the tourist crowd the designed in this paper,on the city’s Angle,analyzes the significance of city culture tourism derivatives design in Tianjin cultural tourism derivatives design,for example,analyzes the urban cultural tourism derivatives to culture as a starting point,with semantics-in design method convey city spirit,and the meaning of tourists semantic communication design Finally,with the semantic design method of Tianjin impression series and its emotional communication design with consumers and users,the ideas and significance of semantic design of urban cultural tourism derivatives are studied。