基于符号学视角探究清代服饰中团花图案的视觉文化构成

Based on the Perspective of Semiotics to Explore the Visual Cultural Composition of Tuanhua Patterns in Qing Dynasty Costumes

随着视觉文化概念话语实践的不断深入,图案作为符号的媒介表征在艺术与设计的学术中越来越受到关注。作为艺术设计学的文化研究者应当学习运用来自于不同领域跨学科的理论知识与分析方法,了解艺术学、社会学、政治学、哲学和宗教学等学科,能够对各种文化现象有更为广泛深刻的解读。文章运用视觉文化中的符号学研究方法对清代服饰团花图案的意指文化进行系统梳理和初步探究,通过视觉文化符号学的图像性、现象性、阐释性等方法特质预期分析清代服饰团花图案的文化构建特性以及文化历史演变对符号内容指代寓意的延续,从而获得对清代服饰团花图案内容与形式的视觉文化体系的新的认识。

With the deepening of the discourse practice of the concept of visual culture,patterns,as the media representation of symbols,have attracted more and more attention in the academic field of art and design.As a researcher of art and design visual culture,we need to flexibly use theoretical knowledge and analysis methods from interdisciplinary fields social history,art,religion,philosophy and politics,in order to interpret more profound and broad cultural phenomena.This paper attempts to use the semiotics research method of visual culture to sort out and preliminarily explore the meaning culture of the Qing Dynasty’s costume flower pattern.Through the methods of image,phenomenality and interpretation of visual cultural semiotics,it is expected to analyze the cultural construction characteristics of the Qing Dynasty’s costume flower pattern and the continuation of the symbolic meaning of the cultural historical evolution,So as to obtain a new under standing of the visual cultural system of the content and form of the Qing Dynasty dress pattern.