新时代乡村旅游经济发展的探索与思考——以四川省武胜县御马城为例

Exploration and Thinking on the Development of Rural Tourism Economy in the New Era--Take YUMA Town,Wusheng County,Sichuan Province for Example

本文针对我国乡村旅游经济的发展现状,结合笔者家乡御马城创建失败的案例,分别从经营理念、宣传力度、建设资金等多视角多维度深入剖析了乡村旅游经济发展中存在的问题,并提出了相应对策。结果表明:乡村旅游经济的创立与发展,除了要有一支精良的经营管理团队以外,还必须具备正确的经营理念、相对充足的资金、便利的交通条件、较大力度的宣传以及较浓厚的历史文化特色等客观条件,忽视任何一个或几个条件都很难取得成功。研究结论可望为我国乡村经济的振兴提供新思路。

In view of the current situation of rural tourism economy in China,combined with the case of the failure in the establishment of YUMA town,the problems in the development of rural tourism economy from the perspectives of business philosophy,publicity,construction funds and so on were analyzed in this paper and the corresponding countermeasures were put forward.Results showed that in the process of establishment and development of rural tourism economy,not only an excellent management team was required,but also the objec⁃tive conditions such as the right business philosophy,relatively sufficient funds,convenient traffic con⁃ditions and the level of large propaganda et al were required.If any one or a few conditions were ignored,ru⁃ral tourism economy became hard to succeed.The conclusion was expected to provide new ideas for the revital⁃ization of rural economy in China.