新冠肺炎疫情下健身气功传播路径、问题及变革策略

Transmission Path,Problems and Reform Strategies of Health Qigong under COVID-19 Epidemic

运用文献资料法、访谈法、统计法等方法对新冠肺炎疫情下的健身气功传播路径及存在的问题进行了分析,进而给出了深化传播的策略.研究认为:当下健身气功传播的推动力单薄、内引力不足、“接收力”狭窄、“辅助力”不够多元、传播效果有待提升.建议从主体为“力”、内容为“王”,丰富传播主体和传播内容、媒介为“手”,积极改进传播媒介、受众为“核”、效果为“的”,注重受众感受和传播效果等方面变革健身气功的传播策略,以期全面健康地推进健身气功发展传播.

By using the methods of literature,interview and statistics,the transmission path and existing problems of health Qi-gong transmission under the new epidemic of coronary pneumonia were analyzed,and then the strategies of deepening the transmission were put forward.The research results showed that:for the broadcasting of Qi-gong,the driving force was limited and the"reception force"was narrow,without a diversity of"auxiliary force",therefore,low efficiency could be found in the broadcasting of Qi-gong.Possible solutions were presented:a better promotion for Qi-gong could be achieved via strategy reform by taking Qi-gong exercisers as"force",the content of Qi-gong as"essence",enriching the contents media as the"hand",aiming at audience's feeling and communication.