国内居民健康管理平台建设状况与发展策略分析

Analysis of the Construction Status and Development Strategy of Domestic Residents'Health Management Platform

居民日益增长的健康管理需求催生出健康管理的新业态和新模式。居民健康管理平台作为互联网+医疗的典型形式,更多依赖于信息化市场的开发,目前其功能定位是信息技术切入健康服务领域的功能性补充,其切入点主要为健康数据采集、关键指标处理、医患信息互动3个方面。基于国内市场各类健康管理平台的功能体验,可以将其分为综合型、垂直型、社区型3个大类。健康管理平台通过数据采集和多样化的数据分析构建起居民的健康自我管理环境,而一体化的健康服务与行为干预是实现健康管理效能的内核。凸显健康管理平台的特异性定位,以及完善健康管理平台的生态建设,是未来健康管理平台发展的核心策略。

The growing demand for health management of residents has given birth to new formats and models of health management.As a typical form of Internet+medical care,the resident health management platform relies more on the development of the information market.The present target of the platform is to enter the health service field,as a functional supplement for information technology.The entry point is pitched at health data collection and key indicator processing,as well as 3 aspects of doctor-patient information interaction.Based on the functional experience in the domestic market,the health management platforms can be divided into 3 categories:comprehensive,vertical,and community.The platform builds a health self-management environment for residents through data collection and diversified data analysis,and integrated health services and behavioral interventions are the core of its health management effectiveness.Highlighting the specific positioning of the health management platform and improving its ecological construction are the core strategies for the future development.