粤港澳大湾区旅游网站现状与问题研究

Research on the Current Situation and Problems of Tourism Websites in Guangdong-HongKong-Macao Greater Bay Area

粤港澳大湾区是目前我国开发程度最高、经济活力最强的区域之一,而其旅游业又是该地区发展最为活跃、合作化程度高的经济领域。伴随着旅游电子商务的崛起,该地区拥有无数旅游网站,项目组对消费者进行网站需求调研,并选取旅游电子政务网站和旅游目的地综合性质信息网站为调研对象,在网站内容、功能、粤港澳地区三地旅游信息等环节进行内容比较,探讨大湾区应当建立专业的三地旅游资讯网站整合信息、树立网站品牌、资源共享、联合推出线下旅游产品助力,以更好地服务于该地区的旅游发展。

Guangdong-Hong Kong-Macao Greater Bay Area is one of the regions with the highest level of development andthe strongest economic vitality in China,and its tourism industry is the most active development and high degree ofcooperation in the region.With the rise of tourism e-commerce,numerous tourism websites are springing up in this region.The paper selects tourism e-government websites and tourism websites of destination as research object,compares thewebsites’contents,functions and tourism information of three places,then discusses the construction of the tourism websitein this region.Finally,this paper puts forward ideas that this region should establish professional tourism informationwebsites,share resources and jointly launch offline tourism products,to better serve the tourism development in Guangdong-Hong Kong-Macao Greater Bay Area.