后疫情时代广西旅游业高质量发展的调查研究

Investigation on high-quality development of tourism in Guangxi in post-COVID-19 era

后疫情时代旅游业发展的现状、存在的问题备受关注,以广西为研究对象,全面分析新冠疫情对广西旅游业的冲击强度和恢复程度,具有重要的现实意义。在此基础上,梳理广西应对新冠疫情的主要措施,指出广西旅游业发展面临的主要问题,采用熵值法结合TOPSIS法,构建了广西旅游业高质量发展评价测度体系。结果显示:①新冠疫情冲击下广西旅游业虽遭重创,但广西采取了一系列有力的应对措施,旅游业复苏的步伐正在加快,且大幅领先全国;②广西旅游业存在规模效益欠佳、旅游要素供给不足、企业盈利能力偏弱、旅游服务质量和旅游管理水平有待提升、总体发展质量不高等问题;③2009—2018年广西各市旅游业高质量发展水平的格局演变并不明显,桂林一枝独秀,南宁位列次席,其他城市发展滞后,其中崇左、钦州进步明显,贺州、梧州、百色则相对滑落。从整体看,广西城市间旅游业高质量发展水平的差距很大、区域内旅游业发展不平衡的现象非常严重,总体呈“金字塔”型分布,且有“塔尖愈尖”的趋势,积极变化是第三等级的“塔身”城市数量不断扩大,整体结构趋于优化。

The current situation and problems of tourism development in the post-COVID-19 era have attracted much attention.It is of great practical significance to take Guangxi as the research object and comprehensively to analyze the impact intensity and recovery degree of COVID-19 on tourism in Guangxi.On this basis,the main measures to cope with COVID-19 in Guangxi were sorted out,and the main faced by the development of tourism in Guangxi were pointed out.The entropy method combined with TOPSIS method was adopted to construct the evaluation and measurement system for the high-quality development of tourism in Guangxi(1)Although Guangxi's tourism industry was hit hard by COVID-19,Guangxi is trying effective measures to cope with it.The recovery of tourism industry is accelerating,at a speed ahead of the national average.(2)There are some problems in tourism industry of Guangxi,such as poor economies of scale,insufficient supply of tourism factors,weak profitability of enterprises,and unsatisfied quality of tourism service and tourism management.(3)From 2009 to 2018,the pattern of high-quality development of tourism in other cities changed less.Only Guilin ranks first,Nanning second,and other cities lag behind.Chongzuo and Qinzhou made significant progress,while Hezhou,Wuzhou and Baise relatively declined.On the whole,there is a big gap in the high-quality tourism development among cities in Guangxi.Unbalanced development situation within the region is very obvious.The overall distribution shapes pyramidal.The positive change is that the number of third level cities is increasing,and the overall structure tends to be optimized.