新媒体环境下经管类学生的创业能力培养研究

Strategies for Cultivating Business and Management Students’ EntrepreneurialAbility in the New Media Environment

创业已经成为当代学生在进入社会时的一个良好选择,并给予了他们更多的发展机会。因此我国各大高校都在积极培养在校学生的创新创业能力,使其在步入社会之前便能够拥有良好的创业素养。对于经管专业的学生而言,创业也是一个良好的选择。探究高校针对经管类学生的培养过程当中应当采取怎样的教学手段来提升其创业能力,还深入分析新媒体的环境为创业能力的培养带来了怎样的促进作用,希望能为我国教育事业中的创新创业培养水平提升提供有效的参考。

Entrepreneurship has become a good choice for contemporary students when entering the society and it has given them more opportunities for development.Therefore,major universities in our country are actively cultivating the innovative and entrepreneurial abilities of students in school,so that they can have good entrepreneurial literacy before entering the society.For students majoring in economics and management,entrepreneurship is also a good choice.It also deeply analyzes how the environment of new media promotes the cultivation of entrepreneurial ability,hoping to provide an effective reference for the improvement of the level of innovation and entrepreneurship training in China’s education.