基于语料库的中国装备企业国际化话语分析

Corpus-based Analysis of the Internationalization Discourse in Chinese Equipment Manufacturing Corporate Annual Reports

话语是语言使用者对社会现实和情境的语言建构,反映了主体的想法、观点和态度。通过语料库工具可以抽取中国装备企业年报中总裁致辞关于国际化论述的话语,利用语料库工具的索引行和搭配功能可以了解企业管理者的国际化认知情况和主题倾向。结果表明,中国装备企业管理者最关注的国际区域依次为亚洲、欧洲和北美,主要分析国际环境、国际战略和国际成就,关注全球经济政治形势的发展,国际化模式以出口销售为主。

Discourse is the linguistic construct of social reality and context by language users.It reflects the individual thoughts,opinions and attitude.Through corpus tools,this study extracts the discourse on internationalization from Chinese equipment manufacturing corporate annual reports and analyses the managerial cognition on internationalization through concordance and collocation.The finding shows that Chinese equipment manufacturing enterprises regard Asian,Europe and North America as their most important international markets and analyze the international environment,internationalization strategy and international achievements,attach importance to the global economic and political environment,focus on export as the primary internationalization mode.