乡村振兴视角下潍坊市农村电商发展探究

Research on Weifang Rural E-Commerce Development from Perspective of Rural Revitalization

文章以乡村振兴为视角,以潍坊市农村电商的角度,探索、推进新农村建设之路,为新常态化经济下,转变农村经济发展方向提供新途径,更为建设潍坊市新农村提供有力抓手。文章从农村物流服务体系的构建、完善潍坊市农村金融体系、提升农产品品牌软实力,加强电商技能培训四个角度出发,带动了农村电商产业集群、加速农村的信息化建设、拓宽农民就业渠道、改善农民收入结构,具有现实意义。

From the perspectives of rural revitalization and Weifang rural e-commerce,this paper explores and promotes the path of new rural construction,so as to provide some new paths to the transformation of rural economic development in the new normal economy and provide a powerful starting point for the construction of new rural area in Weifang.From four perspectives including the construction of rural logistics service system,the improvement of Weifang rural financial system,the soft power enhancement of agricultural product brands,the strengthening of the E-commerce skills training,this research is of practical significance in driving the development of the rural e-commerce industry cluster,accelerating rural informatization construction,broadening the employment channels for the farmers,and improving the structure of the farmers'income.