浅谈新媒体传播背景下的校园文创设计

Introduction to new media under the background of the campus culture and design

在新媒体不断发展的今天,互联网以及多种传播媒介方式的不断发展,互联网+文化的融合持续增长,也为我国在各项文创产品的开发以及延展过程中提供了新的机遇、新的平台以及新的生态环境。在此背景下,本文将对校园文化创意产品以及设计以及延展提供新的思路以及参考。

Today,with the continuous development of new media and the continuous development of the Internet and various forms of communication media,the integration of Internet+culture continues to grow,which also provides new opportunities,new platforms and new ecological environment for the development and extension of various cultural and creative products in China.In this context,this paper will explore the campus cultural creative products and IP design derivatives.Hopes for the expression of this article,as the IP design of campus culture and provide new train of thought and reference.