浅谈图形创意在视觉传达设计中的运用思路

On the application of graphic creativity in visual communication design

在视觉传达设计过程中图形要素凸显出了重要价值,不但有效提高了图形设计效果,还能直观清晰地反映出产品的重要价值。这就需要相关设计人员加强自身创新意识,有效加强图形创意的视觉传达设计中的应用程度,进一步推动该行业可持续发展。本文从图形创意理论综述着手,分析了图形创意的视觉传达设计中的运用价值,提出了图形创意在视觉传达设计中的应用策略,旨在为相关设计人员提供理论方面的参考和指导,整体提高图形创意在视觉传达设计中的应用水平。

In the process of visual communication design,the graphic elements highlight the important value,which not only effectively improves the graphic design effect,but also intuitively and clearly reflects the important value of the product.This requires relevant designers to strengthen their sense of innovation,effectively strengthen the application of graphic creativity in visual communication design,and further promote the sustainable development of the industry.Starting from the summary of graphic creative theory,this paper analyzes the application value of graphic creative in visual communication design,and puts forward the application strategy of graphic creative in visual communication design,aiming at providing theoretical reference and guidance for relevant designers,and improving the overall quality of graphic creative in visual communication design Application level.