基于可拓符号学的地域文旅衍生品设计方法研究——以郑州为例

Research on the design method of regional cultural tourism derivatives based on extension Semiotics——Take Zhengzhou as an example

针对目前地域文旅衍生品设计时对地域文化元素提取及设计表征较为模糊的问题,提出具有创新性的基于可拓符号学的地域文旅衍生品创新性设计方法研究,从而提升地域产品文化内涵。分析地域的文化内涵,并通过基于可拓基元理论,建立地域文创设计符号的可拓基元模型,提出适用于地域文化的可拓基元转化及对设计中文化元素符号提取的方法,以郑州文旅衍生品设计为例,验证此方法的可行性。

At present,when designing regional cultural tourism derivatives,it is unclear about the extraction of regional cultural elements and the design expression methods.This paper puts forward the research on the innovative design method of regional cultural tourism derivatives based on extension semiotics,so as to improve the cultural connotation of regional products.Firstly,the cultural connotation of the region is analyzed.Based on the extension primitive theory and the representation of regional cultural knowledge,the extension primitive model of regional cultural and creative design symbols is established.Finally,the extension primitive transformation suitable for regional culture and the method of extracting cultural element symbols in the design are proposed.Taking Zhengzhou cultural and tourism derivative design as an example,the feasibility of this method is experienced.