摘要
以67家中国计算机、通信和其他电子设备制造业上市公司为研究样本,实证检验制造业服务化、联盟组合多样性与企业绩效的关系。研究发现,“一体化导向”服务化对企业市场绩效具有显著的正向影响,联盟组合多样性对两者关系具有显著的正向调节作用;“职能导向”服务化对企业市场绩效和财务绩效的影响均不显著,但联盟组合多样性显著正向调节服务化的市场绩效,显著负向调节服务化的财务绩效;“集成导向”服务化对企业市场绩效具有显著的正向影响,联盟组合多样性对两者关系具有显著的正向调节作用;“集成导向”服务化对企业财务绩效具有显著负向影响,而联盟组合多样性能够减弱其负向影响。据此,企业应加强客户关系管理,建立以客户为中心的价值共创平台,同时还应改善企业组织结构,加强联盟组织治理;政府则应大力发展生产性服务业,促进企业向“集成导向”服务化转型。
Taking 67 listed companies in China’s computer,communication and other electronic equipment manufacturing industry as research samples,this paper empirically examines the relationship between the servitization of manufacturing industry,the diversity of alliance portfolio and enterprise performance.The results show that“integration oriented”servitization has a significant positive impact on enterprise market performance,and the diversity of alliance portfolio has a significant positive regulatory effect on the relationship between the two;The“function-oriented”servitization has no significant influence on the market performance and financial performance of enterprises,but the diversity of alliance combination significantly positively regulates the servitization market performance and negatively regulates the servitization financial performance;The“integration-oriented”servitization has a significant positive influence on the market performance of enterprises,and the diversity of alliance combination has a significant positive regulating effect on the relationship between them.The“integration-oriented”servitization has a significant negative impact on enterprise financial performance,while the diversity of alliance combination can reduce its negative impact.Accordingly,enterprises should strengthen customer relationship management,establish customer-centered value co-creation platform,and improve enterprise organizational structure,strengthen alliance organizational governance;The government should make great efforts to develop producer services and promote enterprises to transform into“integration-oriented”servitization.
作者
孟岩
魏桐桐
朱志红
MENG Yan;WEI Tong-tong;ZHU Zhi-hong(Northeast Petroleum University,School of Economics and Management,Daqing 163318,China)
出处
《哈尔滨商业大学学报(社会科学版)》
CSSCI
2021年第4期47-62,共16页
Journal of Harbin University of Commerce:Social Science Edition
基金
国家社会科学基金项目“油气资源型城市产学研耦合共生网络稳定性研究”(19BJY068)。
关键词
制造业服务化
企业绩效
联盟组合多样性
servitization of manufacturing
enterprise performance
alliance portfolio diversity