考虑供应链权力结构和合作的互补产品定价与绿色创新决策

Pricing and Green Innovation of Complementary Products Considering the Supply Chain Power Structure and Cooperation

文章以包括两个进行绿色创新的互补产品供应商和一个零售商的供应链为研究对象,考虑产品绿色度、供应链成员权力结构、供应商合作行为,构建供应链定价与绿色度决策模型。通过模型求解和数值实验,研究发现:互补产品绿色创新的溢出效应、权力均等的供应链结构以及互补供应商的合作行为有利于提高互补产品的最优绿色度;互补产品的交叉价格弹性系数及绿色制造成本系数的提高则会引起供应商降低产品绿色度决策,导致供应链利润的降低;供应商既定的产品绿色度对其互补产品供应商的绿色度决策和供应链利润的影响,与既定绿色度的高低以及供应链权力结构和合作有关。

Taking the supply chain including two complementary product suppliers and one retailer as the research object,considering the product green degree,the power structure of supply chain members,and the cooperation behavior of suppliers,pricing and green degree decision models are constructed.Solving the model and numerical experiments,it is found that the spillover effect of complementary products’green innovation,the supply chain structure with equal power and the cooperative behavior of complementary suppliers are conducive to improving the optimal green degree of complementary products;the cross of complementary products,the increase of price elasticity coefficient and green manufacturing cost coefficient will cause the suppliers to reduce the products’green degree and bring about the decrease of supply chain profit.The influence of a supplier's established products’green degree on the green degree decision and supply chain profit of the complementary product supplier is related to the level of the established green degree,the power structure and cooperation of the supply chain.