公共卫生危机治理的网络舆论引导

The Guidance of Internet Public Opinion on the Governance of Public Health Crisis

网络舆论是公共卫生危机治理的“宣泄渠道”。网络舆论引导需回应公共卫生危机治理诉求,在网络舆论表达中强化全民的公共卫生健康意识,在网络舆论动员中加强公众对公共卫生危机的重视,在网络舆论监督中实现对公共卫生危机治理的规制。网络舆论引导在公共卫生危机治理中面临诸多挑战,谣言抬高公共卫生危机治理成本,政府回应迟滞会引发网络舆论极化,网络舆论危机索引导致公共卫生危机陷入治理难题。因此,政府构建公共卫生危机治理的网络舆论引导机制,或从真相在场实现网络舆论正向生产、议题共建推动网络舆论理性消费、扩大信源确保网络舆论透明传播三个方面着手进行。

Internet public opinion is the“discharge channel”for the governance of public health crises.The guidance of internet public opinion should respond to the governance demands of public health crisis,strengthen public health awareness in its expression,enhance public awareness of public health crisis in its mobilization,and realize regulation of governance of public health crisis in its supervision.The guidance of internet public opinion is facing many challenges in the governance of public health crises.Rumors have raised the cost of the governance of public health crises.The government’s sluggish response has led to the polarization of internet public opinions.The crisis index of internet public opinions has caused public health crises to fall into a governance dilemma.The establishment of a guidance mechanism of internet public opinions on the governance of public health crises can start from the three aspects:truth on the spot can realize the positive production of internet public opinions,co-construction of topics can promote the rational consumption of internet public opinions,expansion of information source can ensure the transparent dissemination of internet public opinions.