大数据时代背景下企业管理模式的创新探究

Innovation of Enterprise Management Mode in the Era of Big Data

大数据时代的到来,为当下企业带来了巨大的机遇和严峻的挑战,尤其是企业中的管理工作,受到了极大的影响。对此,企业应当与时俱进,紧抓大数据技术为企业管理带来的机遇,并对传统管理模式进行创新改革,对大数据内的海量数据予以充分利用,由此增加企业竞争优势,使其在市场中占据主体地位,进而实现企业经济效益最大化。因此,本文首先对大数据的概念、特点进行了简要阐述,其次指出大数据时代背景下企业传统管理模式存在的问题,最后提出了大数据时代背景下企业管理模式的有效创新路径,希望能够推动企业健康长远的发展。

The arrival of the era of big data has brought great opportunities and severe challenges to the existing enterprises,especially the management work in the enterprises,which has been greatly affected.In this regard,enterprises should keep pace with the times,grasp the opportunities brought by big data technology for enterprise management,innovate and reform the traditional management mode,and make full use of the massive data in big data,so as to increase the competitive advantage of enterprises,make them occupy the dominant position in the market,and then maximize the economic benefits of enterprises.Therefore,this paper first briefly describes the concept and characteristics of big data,and then analyzes the loopholes and problems existing in the traditional management mode of enterprises under the background of big data era,and finally puts forward the effective innovation path of enterprise management mode under the background of big data era,hoping to promote the healthy and long-term development of enterprises.