粤剧服饰文化元素的视觉图形转译设计研究

On the Design of Visual Graphic Translation of Cultural Elements in Cantonese Opera Costumes

该文选择粤剧服饰中代表性的文化元素——纹样、色彩、刺绣,并进行了抽样研究,对其古今内涵进行梳理。利用视觉图形转译的手法,以平面化、装饰性的表现形式,输出识别性强、便于记忆的图形设计,以立体化、表意性的设计构思,打造具有趣味性的形象设计,以此来验证二者结合的可行性和价值。二者深入融合,促使粤剧服饰文化底蕴得到升华,同时助力于新的文化产业形态的产生。

This paper selects important cultural elements of Cantonese opera costumes such as pattern,color and embroidery,to conduct a sampling study,and sorts out their ancient and modern connotations.Using the visual graphics translation technique,with the plane,decorative form of expression,it can output graphic design easy to remember with strong recognition.In order to verify the feasibility and value of the combination of the two,threedimensional,ideographic design ideas are used to create interesting image design.The in-depth integration of the two contributes to the sublimation of the cultural heritage of costume of Cantonese opera and the emergence of new forms of cultural industry.