高校图书馆线上阅读推广实践与策略研究--以石河子大学图书馆为例

Research on the practice and strategy of online reading promotion in university library:a case study of Library of Shihezi University

线上阅读推广具有时空自由度高、移动性强、覆盖面广、影响力大等特点,在新媒体使用范围广、接受度高的高校范围内,将其放在重点发展位置是必然趋势。文章介绍石河子大学图书馆立足地域特色、本校特点、本馆实际,有针对性地选择推广内容和方式,多方合作开展线上阅读推广的实践情况。

The online reading promotion has the characteristics of high spatial and temporal freedom,strong mobility,wide coverage and great influence.Therefore,it is an inevitable trend to focus on the development of new media in colleges and universities with wide-ranging use and high acceptance.This paper introduces the practice of the Library of Shihezi University.Based on the regional characteristics,the characteristics of the university and the reality of the library,it chooses the content and mode of the promotion,and cooperates with each other to carry out the promotion of online reading.