大数据技术在网络舆情管理中的作用研究

Research on the role of big data technology in network public opinion management

舆情作为信息传播现象,属于新闻传播学科和情报学科的交叉领域,明确技术在网络舆情课题中的作用有助于深入研究该问题。通过辨析网络舆情、大数据技术概念及特征,探究大数据技术对网络舆情发展及管理的影响。文章基于此分析如何将信息管理经验与技术相结合,为大数据技术辅助网络舆情管理提供方向。

As a phenomenon of information communication,public opinion belongs to the intersection of news communication discipline and information discipline.By analyzing the concept and characteristics of network public opinion and big data technology,this paper explores the influence of big data technology on the development and management of network public opinion.Based on the above,this paper analyzes how to combine information management experience and technology to provide the direction for big data technology to assist network public opinion management.