产学研合作下的独立学院市场营销专业实践教学研究

Research on the practical teaching of marketing specialty in independent college under the industry-university-research cooperation

市场营销专业属于应用型专业,文章分析产学研的相关概念及实施产学研的意义,结合独立学院市场营销专业学生能力特征与学校实践教学的现状,提出独立学院市场营销专业产学研合作下的实践教学存在的问题,为独立学院市场营销专业如何进行产学研合作办学创新实践提出相关建议举措。

The marketing major belongs to the application-oriented type major,the article analyzes the related concept of the industry,university and research and the significance of the implementation of the industry-university research cooperation,combines the characteristics of the students’ability of the marketing major of the independent college and the present situation of the practice teaching of the college,puts forward the problems existing in the practical teaching under the industry-university-research cooperation of the marketing major of independent college,and puts forward the relevant measures for the marketing major of the independent college on how to carry out the innovation practice of the industry-university-research cooperation.